From the pristine lands of Molise came La Molisana Pasta Factory, founded by the Carlone family as an artisanal workshop. Everything is grown from the family line e.g. wheat is grown in their own farm. It is a family owned business. Within just a few decades, it cemented itself as a leader in the field of durum wheat pasta production thanks to the excellent quality of its product. The worrying trend concerning the rise in cases of obesity – especially in children – has prompted La Molisana to promote a programme of nutritional education based on the Mediterranean Diet, named an Intangible Cultural Heritage of Humanity by UNESCO in 2010.